Personalized online health and fitness coaching from Muscle That Matters is the fastest and most effective way to build lean muscle, shed fat, and unleash your strongest self.

As a client, you’ll get everything you need for sustainable success: Regular support, motivation, and guidance through live coaching calls (via Zoom), and a comprehensive, personalized health and fitness program covering everything from nutrition and exercise to sleep, recovery, stress management, and mindset optimization.

"I've been athletic my entire life, and have always made 'working out' a part of my life. I've been in good shape before—but I couldn't ever maintain it. Working with Eric through the MTM program has been completely different. 

Not only did I lose 20 pounds of fat and 4.5 inches off my waist—I also gained muscle, strength, and improved my conditioning. 

I added 30 pounds to my deadlift, increased my max pullups from 15 to 20, and decreased my timed one-mile time by 52 seconds." 

- Brent, MTM Coaching Client

99% of what you you hear about in mainstream health, fitness and nutrition is bullshit.

There is no magic “diet”, secret work out strategy, or miracle supplement that will lead to the lean, musclar body and the thriving health you really want.

And the truth is, you don’t need any of that stuff to massively transform the way you look and feel.

So while the fitness and supplement industry rakes in BILLIONS of dollars per year by convincing people that getting healthy and in shape is a complicated process that involves endless combinations of expensive pills and powders, the fact is...

To achieve a jaw-dropping health and body transformation, you need just two things:

Hey, I'm Eric—the founder of Muscle That Matters. I was able to overcome average genetics and radically transform
my body. I can help you do the same thing. 

And now, I’m ready to share my battle-tested, scientifically backed approach with you.

I call it the “MTM Method.”

And I've spent the past decade testing and refining this method while helping hundreds of men around the world take control of their health and getting in better shape than they ever thought possible. 

Now, it's your turn. 

When you join my elite 1-on-1 Coaching program, I’ll teach you how to use this revolutionary method to radically transform your health and your body.

You’ll build lean muscle, lose unwanted bodyfat, skyrocket your energy levels, and improve your overall health—and you’ll do it all WITHOUT:

The result? You’ll become the leanest, strongest, healthiest version of yourself—and you’ll build the habits you need to stay that way, for good.

What I can help you achieve won’t just transform your body.

It will transform your life.

Being happy and in control of your body is the key to building the natural confidence and a sense of well-being that spills into every other area of your life—including family, career, and relationships.

Here’s how it works…

Coaching programs that send you some cookie-cutter meal plan or pre-made workout are a dime-a-dozen. And guess what? That approach will never lead to the transformative, lasting results you truly want (and deserve). With MTM 1-on-1 coaching, you'll get a truly personalized program covering each of the 4 pillars of optimal health and wellbeing—and the support you need to stay motivated, focused, and on-track, every step of the way. 

Most people are making nutrition far too complicated. Eating good tasting food that helps you look amazing, enjoy incredible health, and feel energy all day really comes down to two things: 1) Understanding and implementing research-backed principles of "good eating", and 2) Finding how to integrate these science-proven principles into your lifestyle, goals, and preferences. I'll show you how to do both. 

You're going to learn how to build the sustainable HABITS you need to eat better for the long term—for life. Once you master these habits, you'll never have to follow other diet again. 

There is no "one size fits all" approach to fitness. After learning what your specific goals, preferences, schedule, and equipment accessibility are, I'll design a personalized fitness program that will deliver the results that matter the most to you in the most efficient, effective, and safe way possible. Let me take care of all the details—you just focus on executing the plan.

Your personalized fitness program—including strength training, cardiovascular conditioning, stretching, and mobility—will be delivered to you through an innovative app that makes tracking and executing your workouts very simple and straightforward. 

How are you going to look, feel, and perform your best if stress is running rampant and your sleep is in the gutter? It's impossible. Sleep and stress affect everything from your hormones (yes, including testosterone) and immunity to your ability to lose fat, build muscle, feel happy, think clearly, and more. 

I'll teach you how to proactively and reactively manage stress with targeted recovery strategies—and build the habits and routines you need to get more quality sleep so you can tackle each day with energy and focus. 

Lots of folks make the mistake of thinking getting in great shape is all about the food you ear or sets and reps done in the gym. Not so. 

Truth is, successfully transforming your body begins with your mindset. And I'm not talking about the usual rah-rah "You can do it!" kinda mindset, I'm talking about things like:

We'll cover all this—and a whole lot more. 

My name is Eric Weinbrenner. 

I'm a former high school teacher who transitioned to the health and fitness industry, coaching others and  helping some of the biggest health and fitness brands in the world grow their businesses as a copywriter and marketing strategist. 

I'm also the founder of Muscle That Matters. 

Starting as a personal trainer in a health club in 2011, I've helped 100s of people transform their bodies (and lives) during that time frame. 

After having two kids (now 10 and 8), I was determined to push back against the "dad bod" culture. I felt a responsibility as a husband and father to be a good example for my family.  

Using what I'd learned through coaching others and years of experimentation and research, I was able to get in exceptional shape—without "dieting" and without spending hours and hours in the gym each week. 

I started Muscle That Matters (or "MTM" for short), to help "normal guys" cut through the b.s. and finally build the lean, strong, muscular body they've always wanted.

My mission is to help men like me—guys who have families and a career and all kinds of other hobbies and responsibilities outside of the gym—unlock their strongest self so they can attack each day with strength, health and confidence.

Click any of the buttons on this page that say "Apply Now" and fill out the form you're redirected to. I'll review your information and be in touch via email within 48 hours.

If you're a good fit for MTM 1:1 coaching, you'll be invited to schedule a 20-30 minute FREE consultation with me to ask any questions and discover all the details about the program. 

If we both decide to proceed after the free consultation, you'll officially become a client—and the journey to becoming your leanest, fittest, healthiest self starts right away. 

"I've now lost 20 pounds and I feel great! This is the first time I've been under 200 pounds since I got married two years ago. The workouts leave me feeling stronger and more capable of taking on whatever life throws my way—and as a husband and father with a new baby at home, this is very important to me. In the past, I've been able to get in good shape for a short time period, but I could never make it 'stick.' With Eric's program, I feel like I am getting in the best shape of my life AND I'll know how to maintain it for years and years going forward."

Chris, MTM Coaching lient

Following Eric's program helped me lost over 6 inches off my waist. My clothes are fitting looser (in the right areas), but also more snug around my chest and shoulders where I've packed on lean muscle. The approach of changing habits gradually helped me stay focused, positive, and motivated—but the really great thing is knowing I will be able to use all these techniques for the rest of my life!"

Justin, MTM Coaching Client

"Even as a busy father and husband, I lost 10 pounds and 3 inches off my waist while gaining over 3 inches on my shoulders, arms, and chest. And I did it all without "dieting" or spending more than 3 hours in the gym each week. Bottom line: Eric's programs WORK."

Joel, MTM Coaching Client

"After working with Eric, I'm leaner, stronger, and healthier than ever before. I play in a few different adult basketball leagues each year—and now, I keep up with guys 10+ years younger than me with no problem. The best part? This program showed me how to build the best body of my life WHILE being a husband, father of four amazing kids, and working 50 hours per week. If that doesn't tell you how effective (and efficient) this program is, I don't know what will."

Tyler, MTM Coaching Client

You want to live life to the fullest.

To SHOW UP as the confident, steadfast leader everyone in your area of influence needs you to be.

And you’re ready to start living on YOUR terms—able to explore and experience everything a strong, capable body has to offer.

Every fucking day.

If you CAN relate…

… If you’re nodding your head in agreement…

… If you’re ready to LEVEL UP and unlock your strongest self so you can boldly attack every day with strength, energy, and confidence—1-on-1 Coaching with Muscle That Matters was made for you.

I’ll remove all the guesswork and outline a step-by-step plan for achieving your health and wellness goals.

The goal for every client who comes my way is simple: When you leave MTM Coaching, I never want you to need to buy another diet or fitness program ever again. 

No bullshit.

Just results.

GUARANTEED.